Eric Beall over at wrote an interesting article about the mistakes the music industry has made, and continues to make, and how this idea that exposure is all a musician needs to succeed can lead to all sorts of problems – and a lot of poor musicians. If you happen to find this article online, do share the link!

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5 Responses to “Do Musicians Need Exposure?”

  1. Christopher says:

    But as a business model, the idea of giving away the product to another company who then keeps all the money that your product generates has not panned out very well for us.

    This is the real meat of the article. It’s great to use free tools to attract listeners (exposure), but, as Beall alludes to in his third point, those service’s primary goal should be marketing. In other words, use social services like pandora or youtube or facebook to drive traffic to your website.

    There’s a good study on this over at Music Think Tank:

    Exposure can be good, and musicians do “need” it. But you have to do it right.

  2. Kai says:

    I think that’s exactly it – use these media as a means to an end (and the questions still remains about what that end is these days), especially in light of the conversations we’ve all been having about growing our audiences. And now that everyone is promoting themselves online, there’s more noise than ever, so we get back to standing out in a crowded field…

  3. Lawrence Tendler says:

    Musicians need exposure ,of course ,but only “Decent exposure” and never ” indecent exposure” especially this time of year…

  4. ronjazz says:

    People die of exposure, I tell the agents that want me to work for free.

  5. cuchares says:

    Doing free jobs is an excellent way to get more free jobs.


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